Guillaume Franc

Guillaume Franc is the Lead Game Designer and Co-founder of One Touch, a competitive football card game built around tactics, timing and the culture of football.

After more than ten years designing digital products, Guillaume chose to combine his two biggest passions—football and game design—to create a new kind of football experience. His work focuses on translating the emotions, decisions and tactical depth of the sport into meaningful gameplay, where every card tells a story and every match rewards football intelligence as much as strategy.

Through the One Touch blog, he shares the ideas behind the game’s design, explores the culture of football, and tells the stories that inspire the players, coaches and cards that bring the One Touch universe to life.